WHAT FACTOR PERSUADE MALAYSIANS CONSUMER TO PURCHASE SMARTPHONE?
DOI:
https://doi.org/10.32890/jtom2015.10.2.7Keywords:
Smartphone ownership, Malaysia consumer, purchase intentionAbstract
Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone. This study seeks to identify whatfactors werepersuading Malaysian consumerto purchase smartphone. This studygatheredevidence to support research objective trough quantitative method. Total 427 respondentswere participated in this study.The finding of this study revealsthat multipurpose functionof the smartphone such as multipurpose applications, high speed processors washighlyinfluences Malaysians consumer to purchasethis device.Howeverthe researcher found that the advertisementalso one of the driver that influence Malaysian consumer’sintention to choose specific smartphone.
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References
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Balakrishnan, V., & Yeow, P. H. (2007). Texting satisfaction: does age and gender make a difference? International Journal of Computer Science and Security, 1(1), 85-96.
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Charani, E., Kyratsis, Y., Lawson, W., Wickens, H., Brannigan, E. T., Moore, L. S. P., & Holmes, A. H. (2013). An analysis of the development and implementation of a smartphone application for the delivery of antimicrobial prescribing policy: lessons learnt. Journal of Antimicrobial Chemotherapy, 68(4), 960-967. doi: 10.1093/jac/dks492
Chittaranjan, G., Blom, J., & Gatica-Perez, D. (2013). Mining large-scale smartphone data for personality studies. Personal and Ubiquitous Computing, 17(3), 433-450.
Choi, J. H., & Lee, H.-J. (2012). Facets of simplicity for the smartphone interface: A structural model. International Journal of Human-Computer Studies, 70(2), 129-142. doi: http://dx.doi.org/10.1016/j.ijhcs.2011.09.002
Chu, S., & Keh, H. (2006). Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. Marketing Letters, 17(4), 323-331. doi: 10.1007/s11002-006-9407-6
Dahlgaard, J. J., Nanda, P., Bos, J., Kramer, K.-L., Hay, C., & Ignacz, J. (2008). Effect of smartphone aesthetic design on users' emotional reaction: An empirical study. The TQM Journal, 20(4), 348-355. doi: http://dx.doi.org/10.1108/17542730810881339
Dastan, I., & Gecti, F. (2014). Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry. Journal of Management Research, 6(2), 124-139. doi: http://dx.doi.org/10.5296/jmr.v6i2.5261
Daud., N. M., Awal., M. F. N. M., Bakar., A. A., & Osman., A. (2011). Critical Success Factors of Mobile Commerce Usage in Higher Learning Institution in Malaysia. Australian Journal of Basic and Applied Sciences, 12(5), 2416-2423.
Dilanchian. (2009). Smartphone statistics and links.
Do, T. M. T., Blom, J., & Gatica-Perez, D. (2011). Smartphone usage in the wild: a large-scale analysis of applications and context. Paper presented at the Proceedings of the 13th international conference on multimodal interfaces, Alicante, Spain.
Ha, I., Yoon, Y., & Choi, M. (2007). Determinants of adoption of mobile games under mobile broadband wireless access environment. Information & Management, 44(3), 276-286. doi: http://www.jstor.org/stable/3203382
Hahn, J. (2010). Information seeking with Wikipedia on the iPod Touch. Reference Services Review, 38(2), 284-298. doi: 10.1108/00907321011045043
Hu, R., and Alison, M. (2010, August,18). Mobile Strategy Report, mobile device user research, pp. 1-37.
Hwang, C.-S. J. (2012). INVESTIGATION TOWARD SMARTPHONEUSERS'NEED BEFORE DEVELOP MOBILE APPLICATION. doi: 203.71.232.26
Jin, J., & von Zedtwitz, M. (2008). Technological capability development in China's mobile phone industry. Technovation, 28(6), 327-334. doi: http://dx.doi.org/10.1016/j.technovation.2007.06.003
Kang, Y. M., Cho, C., & Lee, S. (2011). Analysis of factors affecting the adoption of smartphones. Paper presented at the Technology Management Conference (ITMC), 2011 IEEE International.
Karim, N. S. A., Oyebisi, I. O., & Mahmud, M. (2010). Mobile phone appropriation of students and staff at an institution of higher learning. Campus-Wide Information Systems, 27(4), 263-276.
Karlson, A. K., Iqbal, S. T., Meyers, B., Ramos, G., Lee, K., & Tang, J. C. (2010). Mobile taskflow in context: a screenshot study of smartphone usage. Paper presented at the Proceedings of the 28th international conference on Human factors in computing systems.
Katz, J., & Sugiyama, S. (2005). Mobile Phones as Fashion Statements: The Co-creation of Mobile Communication’s Public Meaning Mobile Communications (Vol. 31, pp. 63-81): Springer London.
Katz, J. E., & Sugiyama, S. (2005). Mobile phones as fashion statements: The co-creation of mobile communication’s public meaning Mobile Communications (pp. 63-81): Springer.
Kirillov, Z., Shmorgun, I., & Lamas, D. (2011). Towards the design of Estonia's m-government services. Paper presented at the Proceedings of the 5th International Conference on Theory and Practice of Electronic Governance.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educ Psychol Meas.
Kulviwat, S., Bruner II, G. C., & Al-Shuridah, O. (2009). The role of social influence on adoption of high tech innovations: the moderating effect of public/private consumption. Journal of Business Research, 62(7), 706-712. doi: http://dx.doi.org/10.1016/j.jbusres.2007.04.014
Lane, W. a. M., C. . ((2012)). The Influence of Personality Traits on Mobile Phone Application Preferences. Journal of Economics and Behavioral Studies, 4(5), 252-260. .
Liang, H., Xue, Y., & Byrd, T. A. (2003). PDA usage in healthcare professionals: testing an extended technology acceptance model. International Journal of Mobile Communications, 1(4), 372-389 doi: 10.1504/IJMC.2003.003992.
Lippincott., J. K. (2010). A mobile future for academic libraries. Reference Services Review, 38(2), 205-213. doi: 10.1108/00907321011044981
Liu, C.-J., & Liang, H.-Y. (2014). The Deep Impression of Smartphone Brand on the Customers’ Decision Making. Procedia-Social and Behavioral Sciences, 109, 338-343.
Maghnati, F., Ling, K. C., & Nasermoadeli, A. (2012). Exploring the relationship between experiential marketing and experiential value in the Smartphone industry. International Business Research, 5(11), p169. doi: 10.5539/ibr.v5n11p169
Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(1), 115-134. doi: 10.1108/13612021311305173
Malaysia Communication and Multimedia Commission. (2012). Communication and Multimedia Pocket Book of Statistics (4 ed.). Malaysia.
MCMC Q1 2015. (2015). Communications and Multimedia : Pocket Book of Statistics http://www.skmm.gov.my/Resources/Statistics/Communications-and-Multimedia-Pocket-Book-of-Stati.aspx
Meharia., P. (2012). Assurance on the reliability of mobile payment system and its effects on its use: An emperical examination. Journal of Accounting and Management Information Systems, 11(1), 97-111.
Mohd Suki, N. (2013). Students' demand for smartphones: Structural relationships of product features, brand name, product price and social influence. Campus-Wide Information Systems, 30(4), 236-248. doi: http://dx.doi.org/10.1108/CWIS-03-2013-0013
Mokhlis, S. (2009). An investigation of consumer decision-making styles of young-adults in Malaysia. International Journal of Business and Management, 4(4), p140. doi: http://dx.doi.org/10.5539/ijbm.v4n4p140
Morgan, J. J. (2010). Social networking web sites teaching appropriate social competence to students with emotional and behavioral disorders. Intervention in School and Clinic, 45(3), 147-157. doi: 10.1177/1053451209349533
Mothar, N. M. M., Hassan, M. B. A., Hassan, M. S. B. H., & Osman, M. N. (2013). The Importance of Smartphone’s Usage Among Malaysian Undergraduates.
O'bannon, B. W., & Thomas, K. (2014). Teacher perceptions of using mobile phones in the classroom: Age matters! Computers & Education, 74, 15-25.
Osman, M. A., Talib, A. Z., Sanusi, Z. A., Yen, T. S., & Alwi, A. S..,. (2011). n Exploratory Study on the Trend of Smartphone Usage in a Developing Country Digital Enterprise and Information Systems (pp. 387-396): Springer.
Page, T. (2013). Usability of text input interfaces in smartphones. Journal of Design Research, 11(1), 39-56.
Page, T. (2014). Skeuomorphism or flat design: future directions in mobile device User Interface (UI) design education. International Journal of Mobile Learning and Organisation, 8(2), 130-142. doi: 10.1504/IJMLO.2014.062350
Park, Jungkun, & SuJin Yang. (2006). The moderating role of consumer trust and experiences: value driven usage of mobile technology. Academic Journal 1(2), 24.
Porter.G. ((2010, 7-9 June ). Alleviating the "dark side" of smart phone use. Paper presented at the Technology and Society (ISTAS), 2010 IEEE International Symposium on.).
Puad, M. H. M., Yusof, A. R., & Sahak, S. Z. (2016). Smartphone Product Appearance: What Drive Consumers’ Purchase Decision? Paper presented at the Proceedings of the 1st AAGBS International Con
Balakrishnan, V., & Yeow, P. H. (2007). Texting satisfaction: does age and gender make a difference? International Journal of Computer Science and Security, 1(1), 85-96.
Bernama. (2012, 14 September). smartphone ring loud this year, The star, p. 7.
Bernama. (2012, 14 September). smartphone ring loud this year, The star, p. 7. .
Carayannis, E., Clark, S., & Valvi, D. (2012). Smartphone Affordance: Achieving Better Business Through Innovation. Journal of the Knowledge Economy, 1-29. doi: 10.1007/s13132-012-0091-x
Charani, E., Kyratsis, Y., Lawson, W., Wickens, H., Brannigan, E. T., Moore, L. S. P., & Holmes, A. H. (2013). An analysis of the development and implementation of a smartphone application for the delivery of antimicrobial prescribing policy: lessons learnt. Journal of Antimicrobial Chemotherapy, 68(4), 960-967. doi: 10.1093/jac/dks492
Chittaranjan, G., Blom, J., & Gatica-Perez, D. (2013). Mining large-scale smartphone data for personality studies. Personal and Ubiquitous Computing, 17(3), 433-450.
Choi, J. H., & Lee, H.-J. (2012). Facets of simplicity for the smartphone interface: A structural model. International Journal of Human-Computer Studies, 70(2), 129-142. doi: http://dx.doi.org/10.1016/j.ijhcs.2011.09.002
Chu, S., & Keh, H. (2006). Brand value creation: Analysis of the Interbrand-Business Week brand value rankings. Marketing Letters, 17(4), 323-331. doi: 10.1007/s11002-006-9407-6
Dahlgaard, J. J., Nanda, P., Bos, J., Kramer, K.-L., Hay, C., & Ignacz, J. (2008). Effect of smartphone aesthetic design on users' emotional reaction: An empirical study. The TQM Journal, 20(4), 348-355. doi: http://dx.doi.org/10.1108/17542730810881339
Dastan, I., & Gecti, F. (2014). Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry. Journal of Management Research, 6(2), 124-139. doi: http://dx.doi.org/10.5296/jmr.v6i2.5261
Daud., N. M., Awal., M. F. N. M., Bakar., A. A., & Osman., A. (2011). Critical Success Factors of Mobile Commerce Usage in Higher Learning Institution in Malaysia. Australian Journal of Basic and Applied Sciences, 12(5), 2416-2423.
Dilanchian. (2009). Smartphone statistics and links.
Do, T. M. T., Blom, J., & Gatica-Perez, D. (2011). Smartphone usage in the wild: a large-scale analysis of applications and context. Paper presented at the Proceedings of the 13th international conference on multimodal interfaces, Alicante, Spain.
Ha, I., Yoon, Y., & Choi, M. (2007). Determinants of adoption of mobile games under mobile broadband wireless access environment. Information & Management, 44(3), 276-286. doi: http://www.jstor.org/stable/3203382
Hahn, J. (2010). Information seeking with Wikipedia on the iPod Touch. Reference Services Review, 38(2), 284-298. doi: 10.1108/00907321011045043
Hu, R., and Alison, M. (2010, August,18). Mobile Strategy Report, mobile device user research, pp. 1-37.
Hwang, C.-S. J. (2012). INVESTIGATION TOWARD SMARTPHONEUSERS'NEED BEFORE DEVELOP MOBILE APPLICATION. doi: 203.71.232.26
Jin, J., & von Zedtwitz, M. (2008). Technological capability development in China's mobile phone industry. Technovation, 28(6), 327-334. doi: http://dx.doi.org/10.1016/j.technovation.2007.06.003
Kang, Y. M., Cho, C., & Lee, S. (2011). Analysis of factors affecting the adoption of smartphones. Paper presented at the Technology Management Conference (ITMC), 2011 IEEE International.
Karim, N. S. A., Oyebisi, I. O., & Mahmud, M. (2010). Mobile phone appropriation of students and staff at an institution of higher learning. Campus-Wide Information Systems, 27(4), 263-276.
Karlson, A. K., Iqbal, S. T., Meyers, B., Ramos, G., Lee, K., & Tang, J. C. (2010). Mobile taskflow in context: a screenshot study of smartphone usage. Paper presented at the Proceedings of the 28th international conference on Human factors in computing systems.
Katz, J., & Sugiyama, S. (2005). Mobile Phones as Fashion Statements: The Co-creation of Mobile Communication’s Public Meaning Mobile Communications (Vol. 31, pp. 63-81): Springer London.
Katz, J. E., & Sugiyama, S. (2005). Mobile phones as fashion statements: The co-creation of mobile communication’s public meaning Mobile Communications (pp. 63-81): Springer.
Kirillov, Z., Shmorgun, I., & Lamas, D. (2011). Towards the design of Estonia's m-government services. Paper presented at the Proceedings of the 5th International Conference on Theory and Practice of Electronic Governance.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educ Psychol Meas.
Kulviwat, S., Bruner II, G. C., & Al-Shuridah, O. (2009). The role of social influence on adoption of high tech innovations: the moderating effect of public/private consumption. Journal of Business Research, 62(7), 706-712. doi: http://dx.doi.org/10.1016/j.jbusres.2007.04.014
Lane, W. a. M., C. . ((2012)). The Influence of Personality Traits on Mobile Phone Application Preferences. Journal of Economics and Behavioral Studies, 4(5), 252-260. .
Liang, H., Xue, Y., & Byrd, T. A. (2003). PDA usage in healthcare professionals: testing an extended technology acceptance model. International Journal of Mobile Communications, 1(4), 372-389 doi: 10.1504/IJMC.2003.003992.
Lippincott., J. K. (2010). A mobile future for academic libraries. Reference Services Review, 38(2), 205-213. doi: 10.1108/00907321011044981
Liu, C.-J., & Liang, H.-Y. (2014). The Deep Impression of Smartphone Brand on the Customers’ Decision Making. Procedia-Social and Behavioral Sciences, 109, 338-343.
Maghnati, F., Ling, K. C., & Nasermoadeli, A. (2012). Exploring the relationship between experiential marketing and experiential value in the Smartphone industry. International Business Research, 5(11), p169. doi: 10.5539/ibr.v5n11p169
Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(1), 115-134. doi: 10.1108/13612021311305173
Malaysia Communication and Multimedia Commission. (2012). Communication and Multimedia Pocket Book of Statistics (4 ed.). Malaysia.
MCMC Q1 2015. (2015). Communications and Multimedia : Pocket Book of Statistics http://www.skmm.gov.my/Resources/Statistics/Communications-and-Multimedia-Pocket-Book-of-Stati.aspx
Meharia., P. (2012). Assurance on the reliability of mobile payment system and its effects on its use: An emperical examination. Journal of Accounting and Management Information Systems, 11(1), 97-111.
Mohd Suki, N. (2013). Students' demand for smartphones: Structural relationships of product features, brand name, product price and social influence. Campus-Wide Information Systems, 30(4), 236-248. doi: http://dx.doi.org/10.1108/CWIS-03-2013-0013
Mokhlis, S. (2009). An investigation of consumer decision-making styles of young-adults in Malaysia. International Journal of Business and Management, 4(4), p140. doi: http://dx.doi.org/10.5539/ijbm.v4n4p140
Morgan, J. J. (2010). Social networking web sites teaching appropriate social competence to students with emotional and behavioral disorders. Intervention in School and Clinic, 45(3), 147-157. doi: 10.1177/1053451209349533
Mothar, N. M. M., Hassan, M. B. A., Hassan, M. S. B. H., & Osman, M. N. (2013). The Importance of Smartphone’s Usage Among Malaysian Undergraduates.
O'bannon, B. W., & Thomas, K. (2014). Teacher perceptions of using mobile phones in the classroom: Age matters! Computers & Education, 74, 15-25.
Osman, M. A., Talib, A. Z., Sanusi, Z. A., Yen, T. S., & Alwi, A. S..,. (2011). n Exploratory Study on the Trend of Smartphone Usage in a Developing Country Digital Enterprise and Information Systems (pp. 387-396): Springer.
Page, T. (2013). Usability of text input interfaces in smartphones. Journal of Design Research, 11(1), 39-56.
Page, T. (2014). Skeuomorphism or flat design: future directions in mobile device User Interface (UI) design education. International Journal of Mobile Learning and Organisation, 8(2), 130-142. doi: 10.1504/IJMLO.2014.062350
Park, Jungkun, & SuJin Yang. (2006). The moderating role of consumer trust and experiences: value driven usage of mobile technology. Academic Journal 1(2), 24.
Porter.G. ((2010, 7-9 June ). Alleviating the "dark side" of smart phone use. Paper presented at the Technology and Society (ISTAS), 2010 IEEE International Symposium on.).
Puad, M. H. M., Yusof, A. R., & Sahak, S. Z. (2016). Smartphone Product Appearance: What Drive Consumers’ Purchase Decision? Paper presented at the Proceedings of the 1st AAGBS International Con
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Published
28-12-2015
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Mad Lazim, H., & Sasitharan, D. (2015). WHAT FACTOR PERSUADE MALAYSIANS CONSUMER TO PURCHASE SMARTPHONE?. Journal of Technology and Operations Management, 10(2), 38–50. https://doi.org/10.32890/jtom2015.10.2.7
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