Kajian Penandaarasan Bidang Tumpuan Utama Dalam Pembangunan Strategi Sebuah Zoo Di Malaysia
Benchmarking Study on Key Focus Area in Strategy Development of a Zoo in Malaysia
Keywords:Strategy, restoration, sustainability, competitiveness, management
Strategic management is very important in ensuring the continuity and sustainability of an organization, especially business organizations. Similarly, to ensure the survival of an organization such as a zoo which is largely of its financial resources depends on the sustainability of business operations. This article discusses about a study conducted to identify the key of focus areas in developing the best strategy for Zoo Negara, one of the zoo in Malaysia. A Benchmarking study was conducted to identify the key of focus areas and practices adopted by leading zoos from States of America, Australia, and Canada. A field study was also conducted at three zoos in Thailand to make a comparative and well-known focus area. The findings show that there are six main focus areas that need to be emphasized in ensuring Zoo Negaraâ€™s performance. This study has practical implications for zoo management to develop appropriate strategies.
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