Articles Published 15 December 2013

Factors Influencing Adoption of Green Practices by Small and Medium Sized Hotels in Thailand

Sruangporn Satchapappichit
School of Business Management, College of Business Universiti Utara Malaysia, Kedah, Malaysia
Noor Azmi Hashim
School of Business Management, College of Business Universiti Utara Malaysia, Kedah, Malaysia
Zolkafli Hussin
School of Business Management, College of Business Universiti Utara Malaysia, Kedah, Malaysia
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DOI 10.32890/jbma2013.3.0.8885 Cite this article
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Article

Abstract

This article investigates factors that influence hotel owner-managers’ perception toward green practice adoption in Southern Thailand. The driving factors in research consisted of owner-manager attitudes, environmental awareness, perceived benefits, green consumers, and competitors. A quantitative research design was employed in conducting this study. A total of 236 questionnaires were distributed to hotels ranging from mid-scale hotels to budget hotels. A sample of 145 hotel owner-managers completed questionnaires, which were used for the analysis. This study found that owner-manager attitudes, environmental awareness, and competitors have significantly influenced the adoption of green practices. However, the effect of perceived benefits and green consumers is not significant. This article provides practical implications for small and medium sized hotels (SMHs) to adopt more green practices.

Keywords
Green practices Small and medium sized hotels Thailand Tourism Environmental awareness

How to Cite

How to Cite

Factors Influencing Adoption of Green Practices by Small and Medium Sized Hotels in Thailand. (2013). Journal of Business Management and Accounting, 3, 61-78. https://doi.org/10.32890/jbma2013.3.0.8885

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Field-weighted citation impact 1.58
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Identifiers
DOI · 10.32890/jbma2013.3.0.8885
OpenAlex · W2590415158

References

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