Research Article Published 24 January 2016

Using Action Research in Business: Developing New Practical Framework of Financial Planning Process for a New Franchise System

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Mohd Harif, M. A. A., & Perry, C. (2016). Using Action Research in Business: Developing New Practical Framework of Financial Planning Process for a New Franchise System. Journal of Business Management and Accounting, 6(1), 29-45. https://doi.org/10.32890/jbma2016.6.1.8849
Mohd Amy Azhar Mohd Harif
School of Economics, Finance and Banking, College of Business, Universiti Utara Malaysia, Sintok, Kedah, Malaysia
Chad Perry
Graduate College of Management, Southern Cross University, Coolangatta Qld, Australia
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Abstract

Franchising is the fastest growing method of doing business these days, however, there is little academic research to guide or regulate industry practices. Thus, this research investigated the financial planning process in developing a new franchise system. This  study  used  action  research  methodology  to  develop  a  new  practical  framework of financial planning for a new franchise system within the Malaysian government department  franchise  regulators.  Three  main  action  research  cycles  were  conducted with  three  new  franchise  systems  seeking  to  register  with  the  Registrar  of  Franchise Malaysia (ROF). To triangulate the findings of the action research, the researcher also presented  them  at  a  National  Franchise  Workshop  (NFW).  These  activities  showed that the process of financial planning for a new franchise system should comprise 14elements with specific linkages. These practical frameworks for financial planning in a new franchise system were adopted by the ROF to be used as guideline in the process of  developing  a  new  franchise  system  and  serve  as  evaluation  tools  for  franchise registration.

Keywords
Franchising action research qualitative research

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Citation percentile 89th
Field-weighted citation impact 0.21
Works this article cites 17

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Identifiers
DOI · 10.32890/jbma2016.6.1.8849
OpenAlex · W4318713749

References

References 32
Deposited to Crossref with the article DOI
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