Research Article Published 22 July 2016

A SWOT Analysis on Jasmine Used Book Store in Taiwan

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How to Cite

Soo, S.-H., Goh, Y.-N., & Othman, R. (2016). A SWOT Analysis on Jasmine Used Book Store in Taiwan. Journal of Business Management and Accounting, 6(2), 123-133. https://doi.org/10.32890/jbma2016.6.1.8841
Sze-Huey Soo
Altera Corporation (M) Sdn Bhd, Penang, Malaysia
Yen-Nee Goh
Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
Rosly Othman
Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
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Abstract

The objective of this study is to perform a SWOT analysis on a used bookstore in Taiwan named Jasmine. Semi-structured interviews, observations and documents review were used for data collection. Jasmine used bookstore aims for better sales and higher profits  besides  promoting  a  reading  culture  among  the  Taiwanese  society  through charitable activities. Employee hiring and training process are important to Jasmine’s top management in order to ensure customer satisfaction. Inventory management, independent business model and employee’s satisfaction/retention are acknowledged to be Jasmine’s weaknesses. As for opportunities and threats, external threats from globalization and e-books transformation are foreseeable for a used book store like Jasmine albeit having a supportive government and strong reading culture among the Taiwanese society. This paper intends to provide an up-close and in depth examination of SWOT analysis based on a real case perspective.

Keywords
Case study used bookstore Taiwan SWOT analysis

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DOI · 10.32890/jbma2016.6.1.8841
OpenAlex · W2947897479

References

References 18
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