Research Article Published 18 June 2012

Examining the corporate competitive capabilities of Malaysian manufacturing SMEs

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How to Cite

Zulkiffli, S. N. 'Atikah, & Perera, N. (2012). Examining the corporate competitive capabilities of Malaysian manufacturing SMEs. Journal of Business Management and Accounting, 2(1), 19-39. https://doi.org/10.32890/jbma2012.2.1.7268
Siti Nur 'Atikah Zulkiffli
Faculty of Management and Economics, Universiti Malaysia Terengganu, Malaysia
Nelson Perera
Sydney Business School, University of Wollongong, Australia
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Abstract

The purpose of this paper is to examine the relationship between corporate competitive capabilities, which consists of cost leadership, differentiation, innovative marketing and customer service; and business performance. The paper is a quantitative-based approach using data obtained from the manufacturing sector of small to medium enterprises in Malaysia. Empirical results from structural equation modeling (SEM) demonstrate that corporate competitive capabilities had significant influence on its business performance. The paper has limitations due to a small response rate, would show short of a firmer conclusion from the analysis. This paper will contribute to the literature on strategic management, SMEs and resource-based view theory. This study is particularly new in the context of the Malaysian SMEs manufacturing industry. The findings provide useful guidance to Malaysian SMES’ practitioners and policy-makers, by understanding the unique capabilities of their firms.

Keywords
Corporate competitive capabilities Business performance Small and medium enterprises Malaysia

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DOI · 10.32890/jbma2012.2.1.7268
OpenAlex · W2592988616

References

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