Research Article Published 30 January 2023

Attracting Customers Using Sustainability: A Look at the Datai, Langkawi

How to Cite

How to Cite

Ahmad, R., Abdullah, J. E., Zainol, N. A., & Ramely, A. (2023). Attracting Customers Using Sustainability: A Look at the Datai, Langkawi. Journal of Business Management and Accounting, 13(1), 57-78. https://doi.org/10.32890/jbma2023.13.1.3
Rozila Ahmad
School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Kedah, Malaysia
Johan Eusoffe Abdullah
The Datai Langkawi, Jalan Teluk Datai, Langkawi, Kedah, Malaysia
Noor Azimin Zainol
School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Kedah, Malaysia
Asmahany Ramely
School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Kedah, Malaysia
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4 +2 · 2026
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1,177 +1
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89th
By citations, works of the same year

Article

Abstract

As natural disaster becomes more common, environmental sustainabilityhasbeguntogainmoreattention. Manyenvironmentalists originating from developed countries have been working towards creating awareness on global warming. Considering the conservation of the environment, the Datai’s target market is the nature lovers from rich and developed countries who are willing to pay more than RM1000 per night for a room. The objective of this case study is to discover the Datai’s sustainability initiatives in its effort to attract customers. Based on a semi-structured interview with the Datai’s Human Resource Director, it is discovered that the luxury resort that is rich in wildlife and faces the Datai Bay invested up to RM 2 million for environmental sustainability. The Datai sustainable environment initiative covers all aspects of life, addressing sustainability issues head on by raising awareness among schoolchildren, the local community, and visitors.

Keywords
Langkawi environmental sustainability hotel

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Harvested 10-09-2026

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Attention beyond citation

Citation percentile 89th
Field-weighted citation impact 1.89
Works this article cites 18

From OpenAlex. A field-weighted impact of 1.00 is the world average for work of the same field, type and year. No Altmetric key is configured, so news, policy and social attention are not shown.

Identifiers
DOI · 10.32890/jbma2023.13.1.3
OpenAlex · W4318473404

References

References 27
Deposited to Crossref with the article DOI
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