JBMA Strengthens Its Editorial Direction
A renewed scholarly direction built around rigorous research, real organisational contexts and stronger connections between theory and practice.
The Journal of Business Management and Accounting (JBMA) is entering a new phase of editorial development aimed at strengthening its scholarly identity, coherence and relevance to contemporary organisational challenges.
Reflecting its association with the Management & Leadership Case Study Centre, Universiti Utara Malaysia, JBMA is placing greater emphasis on case-based, context-rich and practice-relevant scholarship.
What does this mean for JBMA?
The journal will continue to publish high-quality research in business management, leadership and accounting, while giving greater priority to studies that examine meaningful organisational problems, managerial decisions and real-world business challenges.
Expanded Manuscript Categories
JBMA now welcomes six main categories of scholarly contributions:
Refined Areas of Scholarly Interest
Case-Based Scholarship
A distinctive part of JBMA's evolving identity is its emphasis on research grounded in authentic organisational contexts, managerial decisions and real-world evidence.
JBMA particularly welcomes Research Case Studies, Comparative Case Studies and Teaching Cases that provide analytical depth, methodological rigour and meaningful contributions to theory, practice or management education.
These developments are intended to strengthen the connection between theory, evidence and practice while creating a more distinctive scholarly identity for JBMA.
We invite researchers, reviewers, educators and practitioners to engage with and contribute to this evolving direction.