Customer Adoption of Banking Technology in Private Banks of India

Authors

  • Bindiya Tater Suresh Gyan Vihar University-Jaipur, India
  • Manish Tanwar Rampuria Jain College, India
  • Krishna Murari MITS University, India

DOI:

https://doi.org/10.32890/ijbf2011.8.3.4

Keywords:

Private banks, technical failures, ATM, branch, internet and mobile banking, Kruskal Wallis test, chi-square test

Abstract

This paper explores the perception of Indian customers towards the use of technologies with respect to such factors as convenience, privacy, security, ease of use, real time accessibility, and accurate record of varied transaction that enable customer’s adoption of Banking Technology. Other factors such as slow transfer speed, technical failure, frauds and unawareness among customers that make hindrance in adoption, are also tested. The results show that demographic variables such as gender, age, qualification and income play a positive role in adoption of banking technology. All the banks are using information technology as a strategic vehicle to stay competitive against other players. There is no significant difference between adoption rates of banking technologies by the customers of different private banks. The paper also shows that banking technology helps in increasing customer satisfaction, customer loyalty, improvised growth, and performance of the banks.

 

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Published

05-09-2011

Issue

Vol. 8 No. 3 (2011): International Journal of Banking and Finance (IJBF) Vol. 8, No.3, 2011

Section

Articles

How to Cite

Tater, B., Tanwar, M., & Murari, K. (2011). Customer Adoption of Banking Technology in Private Banks of India. International Journal of Banking and Finance, 8(3), 73-88. https://doi.org/10.32890/ijbf2011.8.3.4

Research impact

Harvested 2026-09-07
3 citations, from OpenAlex — the highest of the sources checked

Counts differ between services because each indexes a different body of literature. None of them is the whole picture.

Identifiers DOI 10.32890/ijbf2011.8.3.4 OpenAlex W2098726953