Vol. 6 (2026): Vol 6, July 2026

Articles

• INTERCULTURAL COMMUNICATIVE COMPETENCE IN COMMUNITY-BASED CONSERVATION (CBC): A CASE STUDY OF MEKAR IN TERENGGANU

  Mohd Uzair Rusli, Isma Rosila Ismail, Che Hasniza Che Noh, Noor Aisyah Abdul Aziz, Kalsitinoor Set

  1-13

  • PDF

• DECODING THE GLOBAL DISCOURSE ON HALAL TOURISM: A SCOPUS-BASED KNOWLEDGE MAPPING

  Zulfikar Hasan

  14-34

  • PDF

• BEYOND THE SCREEN: ANALYSING BOLLYWOOD'S DEPICTION OF NORTHEAST INDIA AND THE PROSPECTS FOR CINE-TOURISM

  Jecob Konwar, Luku Morang

  35 - 53

  • PDF

• MAPPING THE COMMUNITY-BASED TOURISM IN MALAYSIA: SCOPING REVIEW AND BIBLIOMETRIC ANALYSIS OF RESEARCH TRENDS

  Azizah Ismail, Norwani Mohd Nazari

  54 - 67

  • PDF

• ENVIRONMENTAL QUALITY OF AN ECOTOURISM DESTINATION: EVIDENCE FROM ERIN IJESHA WATERFALLS, NIGERIA

  Henry Afolabi, Gbemiga Bolade Faniran, Israel Rex Tams Alalibo, Deboral Bunmi Ojo, Adewumi Israel Badiora, Ruth Temitope Adeyemi

  68-84

  • PDF

• THE INFLUENCE OF TIKTOK ON FOOD TOURISM: MOTIVATIONS OF MALAYSIAN GEN Z TRAVELERS TO VISIT PENANG

  Nurul‘ain Mohd Shatar, Iwan Hartawan Kiaman, Norwani Mohd Nazari, Nurul Aimi Mohd Azham, Jeffridzal Ismail

  85-99

  • PDF

• ENHANCING ATTENDEE ENGAGEMENT IN VIRTUAL AND HYBRID EVENTS: THE ROLES OF TECHNOLOGY AND DATA ANALYTICS

  Suryati Abd Shukor, Norhafiza Md Sharif, Norwani Mohd Nazari

  100-118

  • PDF

• EXPLORING THE RESILIENCE STRATEGIES ADOPTED BY INDEPENDENT HOTELS IN KOTA KINABALU, SABAH: A PROPOSED CONCEPTUAL FRAMEWORK FOR SUSTAINABLE RECOVERY

  Jamie Suet Yiee Chiu, Esther Yong Teng Teng, Pang Vui Lee, Mohd Ridhwan Ungki

  119-129

  • PDF

• ASSESSING COMMUNITY PARTICIPATION IN NATURAL CONSERVATION AND ECOTOURISM ACTIVITIES IN JELI, KELANTAN

  Huda Farhana binti Mohamad Muslim, Nur Fazreen binti Zainal, Norhafiza binti Shafie, Norliyana binti Adnan, Muhammad Azizul bin Mahadi, Nurul Amira Izzaty binti Horsali

  130-147

  • PDF

• THE ROLE OF DHANMONDI LAKE IN ENHANCING ENVIRONMENTAL QUALITY AND SUSTAINABLE RECREATIONAL TOURISM IN DHAKA

  Maysha Khan, S.M. Ariful Hossain, Ummeh Saika

  148-170

  • PDF

• BUILDING LOYALTY THROUGH QUALITY: PERCEIVED VALUE AS MEDIATOR AMONG GEN Z PARTICIPANTS IN RUNNING EVENTS

  Hasan Mohamed Zakaria, Asmahany Ramely, Lina Munirah Kamarudin, Muhammad Fauzi Mokhtar

  171-190

  • PDF

• MAPPING TECHNOLOGY ADOPTION IN FESTIVALS: AN INTEGRATIVE REVIEW OF APPLICATIONS, BENEFITS, AND BARRIERS

  Asmahany Ramely, Muhammad Fauzi Mokhtar, Lina Munirah Kamarudin, Hasan Mohamed Zakaria

  191-214

  • PDF

• THE RELATIONSHIP BETWEEN MARKETING MIX ELEMENTS AND STUDENT ENGAGEMENT IN UNIVERSITY EVENTS: A CASE STUDY OF PESKON, UNIVERSITI UTARA MALAYSIA

  Norhafiza Md Sharif, Azizah Ismail, Norwani Mohd Nazari

  215-232

  • PDF