Lead article Vol. 6 (2026): Vol 6, July 2026

Intercultural Communicative Competence in Community-Based Conservation (CBC): A Case Study of MEKAR in Terengganu

Isma Rosila Ismail, Che Hasniza Che Noh, Noor Aisyah Abdul Aziz, Kalsitinoor Set, Mohd Uzair Rusli

Terengganu is a biodiversity-rich state hosting four species of sea turtles - Leatherback, Hawksbill, Olive Ridley, and Green Turtle - that are emblematic to the region and critical to its ecological balance. As vital contributors to Terengganu's natural heritage, these species also bolster the local economy through ecotourism. The sustainable management of these natural resources through conservation initiatives not only…

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Vol. 6 (2026): Vol 6, July 2026 DOI 31-07-2026

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Journal of Event, Tourism and Hospitality Studies (JETH) is a newly established and refereed academic journal published in both English and Bahasa Malaysia, annually (July) by UUM Press and managed by the School of Tourism, Hospitality and Event Management (STHEM), Universiti Utara Malaysia. Its main objective is to provide a channel for the publication of articles based on both theoretical and empirical research, original thoughts, comparative studies and commentaries on contemporary issues in event, tourism and hospitality, from various interdisciplinary and global perspectives.

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