About the Journal

Journal of Creative Industry and Sustainable Culture (JCISC) is a refereed academic journal published in both English and Bahasa Malaysia, annually (July) by UUM Press and managed by the School of Creative Industry Management and Performing Arts (SCIMPA), Universiti Utara Malaysia. JCISC invites prospective authors to submit original and unpublished work in areas that include but not limited to:

Advertising, Aesthetics and Values, Animation, Arts and virtual technology Broadcasting, Creative Advertising Strategies, Creative design, Creative Economy, Culture and Heritage, Traditional Culture, Culture and Media, Current issues and challenges in the Creative Industries, Game & Gamification, Design, Innovation, and Brand Management, Digital Entertainment, Islamic Creativity, Legal and ethical issues in the creative industries, Media and Communications, Multimedia Music and sound.

This is an open access journal. The articles on this site are available in full-text and free of charge to our web visitors.