Research Article Published 19 December 2019

Measuring the Spiritual Brand Attribute of Islamic Banks

How to Cite

How to Cite

Ab Hamid, S. N., Wan Jusoh, W. J., & Maulan, S. (2019). Measuring the Spiritual Brand Attribute of Islamic Banks. Journal of Business Management and Accounting, 9(2), 51-70. https://doi.org/10.32890/jbma2019.9.2.8723
Siti Ngayesah Ab Hamid
Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Wan Jamaliah Wan Jusoh
Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Suharni Maulan
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia
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DOI 10.32890/jbma2019.9.2.8723 Cite this article
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Article

Abstract

Islamic banking institutions are different from their conventional counterparts as they incorporate religious and spiritual values in their operations. Despite this significant difference, few studies have investigated this spiritual aspect especially from the perspective of the brand. The main purpose of this study is to develop a valid and reliable scale to measure the spiritual brand attribute of Islamic banks. Based on the result of the interviews and review of literature, 28 items were proposed and analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). A total of 14 items remain on the final scale classified in three dimensions which are beliefs, ethics, and corporate social responsibility (CSR). The new brand attribute scale is different from the existing scale as it focuses mainly on the spiritual and religious aspect incorporated into the Islamic banking brand.

Keywords
Brand attribute spiritual Islamic bank Islamic brand

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Citation percentile 91th
Field-weighted citation impact 0.00
Works this article cites 41

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Identifiers
DOI · 10.32890/jbma2019.9.2.8723
OpenAlex · W3008276265

References

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