Global Corporate Strategies and Local Interests? (On the Discussion in Europe)

Authors

  • Hans-Erich Muller Hans-B odder Foundation, Dusseldorf Germany, Germany

DOI:

https://doi.org/10.32890/mmj1997.2.1.3

Abstract

The balance of economic power is beginning to shift. A lively debate is in progress in Europe about the social and political consequences of the growing competition from emerging southeast Asian countries. This article provides a broad outline of the background behind the dynamism and the driving farces of globalization. Leading corporations adapt themselves- to the changing environmental conditions by using the strategies of global localization. and decentralized organizational structures (lean production, total quality management, reengineering etc.). Their success, however; depends on the development of the relevant institutions, not the least for regulating conflicts.

 

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Published

01-06-1997

Issue

Vol. 2 No. 1 (1997): Malaysian Management Journal (MMJ) Vol. 2 No. 1 June 1997

Section

Articles

How to Cite

Muller, H.-E. (1997). Global Corporate Strategies and Local Interests? (On the Discussion in Europe). Malaysian Management Journal, 2(1), 23-35. https://doi.org/10.32890/mmj1997.2.1.3

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Identifiers DOI 10.32890/mmj1997.2.1.3 OpenAlex W59070213