Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study

Authors

  • Matthew Tingchi Liu Faculty of Business and Administration University of Macau, Macao
  • Zhu Zhenghao Colin Faculty of International Business Zhejiang Business Technology Institute, China
  • Chih-Chung Chen College of Journalism and Communication Jinan University, China

DOI:

https://doi.org/10.32890/ijms2009.16.2.5

Keywords:

Wealth management behaviour, Elders, China, Demographic variables

Abstract

The main purpose of this paper is to discuss the influential demographic variables of elders’ wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Regression was performed for the data analysis. The results showed gender, educational background, and living location being key factors affecting elder consumers’ wealth-management behaviours, including consumers’ familiarity with financial products/services, sources of professional information, sources of word-of-mouth information, investment intention, and investment confidence. The main contributions of this not only include enhancing existing literature concerning wealth management, marketing, and elder behaviours (especially for clarifying how the controversial factors work), but unveiling elders’ behaviour tendency in such a blooming emerging market. Practical implications to bank marketers are also given.

 

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Published

28-12-2009

Issue

Vol. 16 No. 2 (2009): International Journal of Management Studies (IJMS) Vol. 16, No. 2 December 2009

Section

Articles

Research impact

Harvested 2026-09-08
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Identifiers DOI 10.32890/ijms2009.16.2.5 OpenAlex W6982466255