Service Quality Satisfaction of Public Bus Service: A Structural Equation Modeling Approach

Authors

  • Chooi Leng Ang Faculty of Quantitative Sciences Universiti Utara Malaysia, Malaysia
  • Nor Idayu Mahat Faculty of Quantitative Sciences Universiti Utara Malaysia, Malaysia
  • Yuhaniz Hj. Ahmad Faculty of Quantitative Sciences Universiti Utara Malaysia, Malaysia

DOI:

https://doi.org/10.32890/ijms2006.13.3

Keywords:

service quality, customer satisfaction, structural equation modeling, public transport service

Abstract

The relationships between service quality and satisfaction of public bus service were investigated using structural equation modeling. Customers of a campus bus service were chosen to demonstrate the analysis. Service quality was operationalised along three dimensions, namely the bus itself, its driver and the service per se. The customers’ satisfaction was evaluated in terms of voluntary use, service fee and overall service. The analysis found the existence of significant relationships and supported the notion that service quality influences satisfaction. Although not all dimensions of the service quality had a direct influence on the satisfaction level, the three dimensions of service quality were found to intertwine to achieve a combined effect.

 

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Published

28-09-2006

Issue

Vol. 13 (2006): International Journal of Management Studies (IJMS) Vol. 13, Special Issue, September 2006

Section

Articles

Research impact

Harvested 2026-09-07
4 citations, from OpenAlex — the highest of the sources checked

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Identifiers DOI 10.32890/ijms2006.13.3 OpenAlex W40513609