Motivation, Problems and Husband's Social Support for Rural Woman Business Owners from the Mada scheme

Abstract

The purpose of the research was to determine the motives of rural women being in business, the problems they faced, their performance and the effect of husbands' social support on their business performance. The data from 82 married rural women business owners from the MADA scheme were analysed to determine the above purpose. It was found that the women in the sample entered the business world out of necessity to contribute to the family income apart from their self interest to be in business. The women received help from their husband in ten business-related tasks as well as two home-related tasks. It was found that the help from their husband in the form of consultation, management (physical work at the premise and recording the business transaction), and marketing (distributing product and seeking new market) gave to the difference in the sales made by the business. Recommendation was also given in the article to enhance the womens' businesses.