USAGE OF VOICE ASSISTANT: A BIBLIOMETRIC LITERATURE REVIEW AND RESEARCH AGENDA

Abstract

Voice assistant (VA) is one of the most popular artificial intelligence (AI) applications among users. This study aims to provide a comprehensive overview of major stakeholders, namely by affiliation, country, journal, author and article. It is hoped that in using the present study’s proposed conceptual structure, a future research agenda will be provided concerning the use of VA as a field of study in its own right. Following the preferred reporting framework for systematic reviews and the PRISMA meta-analyses guideline, 505 articles in the Scopus database were selected, and a bibliometric analysis was conducted using Biblioshiny. Various methods and tools, such as keyword analysis, thematic evolution, and thematic mapping, were employed to analyse the data. This study presents findings on the most influential stakeholders, along with the results of the keyword analysis, thematic evolution, and thematic mapping. Furthermore, by synthesising the bibliometric analysis results, five key research themes, namely technical attribute, trust and privacy, experience, as well as adoption and application context, have been identified. and future research agenda within the field were put forward. This research is an example of an early bibliometric analysis focusing on the topic of VA usage. It is hoped that the findings will contribute to a better understanding of the use of VA and thus, offer valuable insights for practitioners in the VA industry.