The Roles of Perceived Risks and Price on the Purchase Intention of China-Made Home Appliances Among Career Women in Malaysia

Authors

  • Noor Azmi Hashim School of Business Management UUM College of Business Universiti Utara Malaysia, Malaysia
  • Zolkafli Husin School of Business Management UUM College of Business Universiti Utara Malaysia, Malaysia
  • Ismail Lebai Othman School of Business Management UUM College of Business Universiti Utara Malaysia, Malaysia
  • Ali Yusob Md Zain School of Business Management UUM College of Business Universiti Utara Malaysia, Malaysia

DOI:

https://doi.org/10.32890/ijms2017.24.1.8

Keywords:

China-made, Purchase intention, Perceived risk, Attitude towards brand, Malaysia

Abstract

The purpose of this research paper is to report on the purchase intention of China-made home appliances among career women in Malaysia. The purchase intention is hypothesised to be influenced by the price and preference of today’s career women who are indifferent to the product’s country of origin and brand. Data were collected by random sampling from 430 career women in selected states in Malaysia in 2016 and were used to test the hypotheses. Survey questionnaires were used to collect the data by utilising a self-administrated method. The relationships between price, perceived risks, attitude toward brand, and purchase intention were tested in this study. The results showed that price is the main factor being considered by the career women in Malaysia when they decide to purchase China-made home appliances. This study implied that marketers need to capitalise on pricing strategy in order to market their home appliances among career women.

Keywords: China-made, Purchase intention, Perceived risk, Attitude towards brand, Malaysia.

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Published

27-07-2017

Issue

Vol. 24 No. 1 (2017): International Journal of Management Studies (IJMS) Vol. 24, No. 1 June 2017

Section

Articles

Research impact

Harvested 2026-09-16
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Identifiers DOI 10.32890/ijms2017.24.1.8