Effects of Susceptibilty to Interpersonal Influence on Clothing Benefits Sought

Authors

  • Syadiyah Abdul Shukor Faculty of Economics and Muamalat Universiti Sains Islam Malaysia, Malaysia

DOI:

https://doi.org/10.32890/ijms2012.19.1.6

Keywords:

Susceptibility to interpersonal influence, clothing, clothing benefits sought

Abstract

Susceptibility to interpersonal infl uence is the tendency of an individual to be influenced by other people in their decision-making. Prior research suggests that susceptibility to interpersonal influence aff ects various numbers of consumer behaviours. This paper aims to investigate the effects of susceptibility to interpersonal influence on clothing benefits sought, which are: uniqueness, conformity, self-congruity, social status and modesty. Data for the present study was collected through web-based and drop off questionnaires. 222 completed questionnaires were received and analysed using the Structural Equation Modelling (SEM). Results of this study show that susceptibility to interpersonal influence is positively related to uniqueness, conformity, self-congruity and social status. Limitations and directions for future research are discussed towards the end of this paper.
 
Keywords: Susceptibility to interpersonal influence, clothing, clothing benefits sought.

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Published

28-06-2012

Issue

Vol. 19 No. 1 (2012): International Journal of Management Studies (IJMS) Vol. 19, No. 1 June 2012

Section

Articles

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Harvested 2026-09-08
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Identifiers DOI 10.32890/ijms2012.19.1.6