[1]
“Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces”., gbmr, vol. 4, no. 1, pp. 11–17, Jul. 2022, Accessed: May 30, 2026. [Online]. Available: https://e-journal.uum.edu.my/index.php/gbmr/article/view/16892