Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces.
Keywords:competitive advantage, industry force factors, resource-based approaches
Many theoretical perspectives have been put to shape our understanding of how firms can compete and obtain a competitive advantage in a competitive environment, but not one particular theory has been acknowledged as the means of gaining this competitive advantage. This study aims to integrate three perspectives to build a theoretical model of the hotel competitive advantage to measure hotel performance based on customer value, industry force factors and resource-based approaches.
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