Vol. 6 No. 1 (2014): International Postgraduate Business Journal

DOI: https://doi.org/10.32890/gbmr2014.6.1

Published: 15-07-2014

Impact of Market Segmentation Practices on the Profitability of Small and Medium Scale Enterprises: Case Research

Hailemariam Gebremichael, Yitbarek Seyoum, Prasada R.B.V.

1-25
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Service Quality Dimensions and Customer Satisfaction in Malaysian Mobile Telecommunication Market: An Empirical Investigation of the Mobile Phone Market in Malaysia.

Abdalla Nayef Al Refai, Nor Azila Mohd Noor

27-48
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Analysis of a Malaysian Edition of Foreign Magazines in Portraying Women's Issue

Ponmalar N. Alagappar, Lavanya Selvaratnam

49-67
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The Effect of Entrepreneurial Orientation and Brand Orientation on SME Internalization and Performance: A Conceptual Framework.

Darshana Mahilal Mudalige, Noor Azizi Ismail, S.W.S.B Dassanayake

69-98
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Project Management Challenges and Difficulties: A Case Study of Information System Development

Esuh Ossai-igwe Lucky, Ojeniyi Adegoke, Noraini Nordin

99-113
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Why Some Organizations Consistently Outperform Others: Uncommon Sense, Common Nonsense

Hari Nair

115-119
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