Mohammed Sufyan M, Nik Mat NK. Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces. gbmr [Internet]. 2012 Jun. 30 [cited 2026 Oct. 16];4(1):11-7. Available from: https://e-journal.uum.edu.my/index.php/gbmr/article/view/16892