Case Study of the Saujana Aromatica Spa and Beauty: Market Growth a Quest to Achieve Sustainable Enterprise

Case Study of the Saujana Aromatica Spa and Beauty: Market Growth a Quest to Achieve Sustainable Enterprise

Authors

  • Suriani Sukri School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis
  • Bibi Noraini Mohd Yusuf School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis
  • Mohd Fitri Mansor School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis
  • Syahida Kamil School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis

Keywords:

market growth, marketing mix, resource management, joint venture and sustainability

Abstract

This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective marketing plan further worsen the company’s earnings as the losses occurred due to poor resources management and limited sources of earning which is mainly from spa service and sales commission. The aim of the case is to emphasis on issues faced by the spa and beauty business specifically registered under enterprise status.

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References

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Published

28-07-2022

How to Cite

Sukri, S., Mohd Yusuf, B. N., Mansor, M. F., & Kamil, S. (2022). Case Study of the Saujana Aromatica Spa and Beauty: Market Growth a Quest to Achieve Sustainable Enterprise. Global Business Management Review (GBMR), 5(Special Issues (2), 145–165. Retrieved from https://e-journal.uum.edu.my/index.php/gbmr/article/view/16977

Issue

Vol. 5 No. Special Issues (2) (2013): International Postgraduate Business Journal

Section

Articles in Journal

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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