Icon: Growth Challenges
Abstract
Mr. Amir Ghouri, a young entrepreneur of the Sukkur (Pakistan) successfully started the new venture Known as ICON in retailing after crossing several hurdles erected by regulatory authorities. Mr. Amir inherited the business from his forefathers and tried the diversification after the long stuck up of 30 years. Since his graduation in business studies from the USA, he had come up with two successful ventures in retailing and now considered to be the trend setter in retailing business in the vicinity of Sukkur. In his new venture of ICON he is concerned with the challenges of supply chain and getting sales increased. His ventures are perceived to serve up market; while his new venture of ICON has product ranges for the middle and lower middle class also.
Downloads
References
Baron, R., & Ensley, M. (2006). Opportunity recognition as the detection of meaningful patterns: Evidence from comparisons of novice and experienced entrepreneurs. Management Science, 52(9), 1331–1344.
Burns, P. (2001). Entrepreneurship and small business. Palgrave Macmillan. Chetty, S. (1996). The case study method of research in small-and
medium-sized firms. International small business journal, 15(1), 73-85.
Kim, C. & Mauborgne, R. (2004). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Kirzner, I. M. (1979). Perception, opportunity, and profit: Studies in the theory of entrepreneurship (pp. 142-143). Chicago: University of Chicago Press.
Perry, C. (1998). Processes of a case study methodology for postgraduate research in marketing. European Journal of Marketing, 32(9/10), 785-802.
Shane, S. A. (2003). A general theory of entrepreneurship: The individual- opportunity nexus. Edward Elgar Pub.
Storey, D. J. & Greene, F. J. (2010). Small business and entrepreneurship. Financial Times Prentice Hall.
Tang, J., Kacmar, K. M. (Micki), & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77–94.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Disclaimer
Global Business Management Review (GBMR) has taken all reasonable measures to ensure that material contained in this website is the original work of the author(s). However, the Journal gives no warranty and accepts no responsibility for the accuracy or the completeness of the material; no reliance should be made by any user on the material. The user should check with the authors for confirmation.
Articles published in the Global Business Management Review (GBMR) do not represent the views held by the editors and members of the editorial board. Authors are responsible for all aspects of their articles except the editorial screen design.
Submission of an article is done with the understanding that the article has not been published before (except in the form of an abstract or as part of a published lecture, or thesis) that it is not under consideration for publication somewhere else; that if and when the article is accepted for publication, the author's consent to automatic transfer of the copyright to the publisher.