Attracting, Motivating and Engaging Gen 'Y' an Infrastructure Organization

Attracting, Motivating and Engaging Gen 'Y' an Infrastructure Organization

Authors

  • Hardik Shah Institute of Management Technology (IMT, Ghaziabad), India.

Keywords:

Gen Y, career aspirations, motivators, infrastucture, HR interventions

Abstract

Attracting, Motivating and Engaging employees have been remained key issues for any organization. Today the proportion of Generation Y (GenY) at workplace is increasing day by day. GenY will be the largest percentage of employed workforce for next 30 years in India. Attracting, motivating andengaging this workforce through robust talent identification, development and engagement plans will be the only way that organizations will reap the benefits of the dividend promised by Young India. This paper reviews recent literature for managing GenY effectively. It explored career aspirations and motivators for GenY employees in a large infrastructure organization. The primary data have been collected from GenY employees using questionnaire survey and focused group discussions about their career aspirations and motivators. The primary results shown that GenY in the organization prefers career which builds their technical & functional competence, provides managerial tasks and variety. Advancement and considerate & sympathetic supervisor are found as key motivators. The paper further discussed HR interventions to attract, motivate and engage the selected group of people.

Downloads

Download data is not yet available.

References

Alley, P. (2011). The Career Aspirations and Attributes of Indian Gen Y at the Workplace. Research Report by Academy of HRD in collaboration with IKYA Human Capital Solutions & MTHR Global. Retrieved on March 15, 2013, from http://www.slideshare.net/pa0305/a- 2011-research-report-on-the-career-aspirati ons-and-attributes-of- indian-gen-y-at-the-workplace?&lang=en_us&output=js on.

Arnold, J. (1997). Managing careers into the 21st century. London: Paul Chapman

Arthur, M. B. (1994). The boundary less career: A new perspective for organizational inquiry. Journal of Organizational Behavior, 15(4), 295–306.

Baruch, Y. (2004). Managing Careers: Theory and Practice. Harlow: Pearson. Coomes, M.D. & DeBard, R. (eds.) (2004, Summer). Serving the Millennial generation. San Francisco: Jossey Bass.

Hay Group Report (2010). Retrieved on March 16, 2013, from http://www. haygroup.com/Downloads/mx/misc/Enabling_Engaging_and_ Rewarding_Employees.pdf.

Herzberg, F. (1987). One more time: how do you motivate employees? Harvard Business Review, 65(5), p.109-120.

Holbeche, L. (2003). Aligning Human Resources and Business Strategy. Butterworth-Heinmann: Oxford.

Howe, N., & Strauss, W. (2000). Millennials rising: The next great generation. New York: Vintage Books.

Kerslake, P. (2005). Words From the Ys. Management, May, 44-46.

Lancaster, L. C., & Stillman, D. (2002). When generations collide: Who they are, why they clash, how to solve the generational puzzle at work. New York: Harper Business.

Martin, C. A., & Tulgan, B. (2001). Managing generation Y. Amherst, MA: HRD Press.

Morton, L.P. (2002). Targeting Generation Y. Public Relations Quarterly, 47(2),.46–48.

Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. The Academy of Management Review, 23(2), 242-266.

Nicholson, N., & Arnold, J. (1989). Graduate Entry and Adjustment to Corporate Life, Personnel Review, 18(3), 23-35.

Pareek, U. (1997). Training Instruments for Human Resource Development. New Delhi, India: Tata McGraw-Hill.

Perrin, T. (2007). Largest ever study of global workforce finds senior management holds trigger to unleash talent potential. Retrieved June 22, 2012, from www.towersperrin.com/tp/showdctmdoc.jsp?url=HR_Services/ Canada /English/Press_Releases/2007/20071022/2007_10_22. htm&country=global

Schein, E. H. (1985). Career anchors. San Diego, Ca.: University Associates.

Tymon, W.G., & Stumpf, S.A. (2003). Social Capital in the Success of knowledge Worker, Career Development International, 8(1), 12-20

Wright, P.M., & McMahan, G.C. (1992). Theoretical perspectives on strategic human resource management, Journal of Management, 18, 295-320. www. adanigroup.com

Downloads

Published

27-07-2022

How to Cite

Shah, H. (2022). Attracting, Motivating and Engaging Gen ’Y’ an Infrastructure Organization. Global Business Management Review (GBMR), 5(2), 47–61. Retrieved from https://e-journal.uum.edu.my/index.php/gbmr/article/view/16956

Issue

Vol. 5 No. 2 (2013): International Postgraduate Business Journal

Section

Articles in Journal

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Disclaimer

Global Business Management Review (GBMR) has taken all reasonable measures to ensure that material contained in this website is the original work of the author(s). However, the Journal gives no warranty and accepts no responsibility for the accuracy or the completeness of the material; no reliance should be made by any user on the material. The user should check with the authors for confirmation.

Articles published in the Global Business Management Review (GBMR) do not represent the views held by the editors and members of the editorial board. Authors are responsible for all aspects of their articles except the editorial screen design.

Submission of an article is done with the understanding that the article has not been published before (except in the form of an abstract or as part of a published lecture, or thesis) that it is not under consideration for publication somewhere else; that if and when the article is accepted for publication, the author's consent to automatic transfer of the copyright to the publisher.