Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides

Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides

Authors

  • Noraini Nasirun Faculty of Business and Management, Universiti Teknologi MARA Perlis Branch, Kampus Arau, Malaysia
  • Josephine Tening Pahang Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA Sarawak Branch, Kampus Samarahan Malaysia
  • Khairun Nisaa' Mohd Nor Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA Perlis Branch, Kampus Arau Malaysia
  • Hasni Hasmira Anuar Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA Perlis Branch, Kampus Arau Malaysia
  • Didin Hadi Saputra Faculty of Administrative Science, Universitas Nahdlatul Wathan Matram, Jalan Kaktus Nomor 1-3, Kota Mataram, Nusa Tenggara Barat, Indonesia

DOI:

https://doi.org/10.32890/gbmr2021.13.1.5

Abstract

Harumanis demands delicate handling and farmers must know how to use safe pesticides. Therefore, the aim of this study is to examine factors influencing the use of safe pesticide among Harumanis farmers in Mata Ayer, Perlis. The Theory of Planned Behavior (TPB) was used to underpin this study. This study suggests that attitude, subjective norm, perceived behavioral control, knowledge and moral norm as the variables that influence the use of safe pesticides. Data were collected from 97 registered Harumanis farmers under Department of Agriculture (DOA) Malaysia through questionnaires. SmartPLS was used to test the hypotheses in this study. The results showed that attitude, moral norm and knowledge had positive effects on the intention to use safe pesticides. Moreover, subjective norm and perceived behavioral control exhibited insignificant effect on the dependent variable. The results provide helpful information to the stakeholders in the Harumanis industry, from which they could develop and improve appropriate strategies and provide essential assistance to the Harumanis farmers.

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Published

30-06-2021

How to Cite

Nasirun, N. ., Pahang, J. T. ., Mohd Nor, K. N. ., Anuar , H. H. ., & Saputra, D. H. . (2021). Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides. Global Business Management Review (GBMR), 13(1), 79–96. https://doi.org/10.32890/gbmr2021.13.1.5

Issue

Vol. 13 No. 1 (2021): Global Business Management Review

Section

Articles in Journal

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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