Jehaman, Dwikie Matthew, and Asep Rokhyadi Permana Saputra. 2026. “Beyond AI Adoption: The Mediating Role of Customer Experience in the Relationship Between AI Recommendation Systems, AI Chatbot Quality, and Online Purchase Intention”. Malaysian Management Journal 30 (July): 105-27. https://doi.org/10.32890/mmj2026.30.6.