Mohd Yasin, Norjaya, Mohd Nasser Noor, and Osman Mohamad. “What Drives Brand Equity? The Perspective of Malaysian Consumers”. Malaysian Management Journal 9, no. 1&2 (December 1, 2005): 37–54. Accessed April 25, 2024. https://e-journal.uum.edu.my/index.php/mmj/article/view/8773.