Hamidizadeh, M., Sanati, M. and Avili, A. G. (2016) “Relationship Between Integrated Marketing Capability on Sales and Brand Performance: Moderation Roles of IMC Performance”, Malaysian Management Journal, 20, pp. 99–109. Available at: https://e-journal.uum.edu.my/index.php/mmj/article/view/9044 (Accessed: 18 April 2024).