BHATTACHARYA, S.; ANAND, V. An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention. Malaysian Management Journal, [S. l.], v. 20, p. 111–129, 2016. Disponível em: https://e-journal.uum.edu.my/index.php/mmj/article/view/9045. Acesso em: 29 mar. 2024.