• Zuraida Hani Zulkepli School of Technology Management and Logistics, College of Business, Universiti Utara Malaysia Sintok, Kedah, Malaysia
  • Norlena Hasnan Universiti Utara Malaysia Kuala Lumpur
  • Shahimi Mohtar Universiti Utara Malaysia Kuala Lumpur



IT capability, corporate communication, productivity, competitiveness, food industries, manufacturing sectors


During this decade, technology has been recognized as one of the important factors for maintaining competitiveness in a global business environment. Malaysia, as a developing country, is moving towards to become internationally technological based manufacturing sectors using technological capabilities. Since the productivity of the organization is highly dependent on the technology capability, managers need to do their best to communicate effectively with their employees in order to facilitate the sharing information that substantially for contribute to the commercial success. Communication is important in connecting employees and employers, or employees and customers in the process of services in manufacturing. Due to an increase in global competition, rapid technological development and changes in customer demand, this makes the performance of food and beverage firms (F&B) has become increasingly dependent on continuous improvements to introduce new products and processes. Therefore, this study interested to focus on the information technology and corporate communication that has been considered as a pre-quisite to improve productivity in food industries. Even though technology is widely implemented and studied in many industries by researchers, IT capability in manufacturing industry is limited and indicated a major gap in SME’s. Furthermore, IT capability highlights the importance in SME’s. This study is a survey research and quantitative research. There are two methods for collecting data that are through an online survey and the distribution of a questionnaire through several manufacturing firms. Due to the importance of the services in the manufacturing sector, this study to explore the contribution towards the business development in manufacturing industries. Hence, the study also discusses the role of IT capabilities in supporting manufacturing practices, especially in the context of food industries.


Metrics Loading ...


Abeysinghe, D. and Paul, H., (2004). Technological capability development in a telecommunication firm: A case study of Sri Lanka Telecom before and after privatization. Global Journal of Flexible Systems Management, 5(4), pp.17-40.
Amit, R. and Shoemaker, H. J. (1993), “Strategic assets and organizational rent”, Strategic Management Journal, Vol. 13, pp. 33-46
Aris, N. (2007), ‘SMEs: Building Blocks for Economic Growth, Department of Statistics. [Online], [Retrieved August 2, 2012],
Bharadwaj, A. S. (2000). A resource-based perspective on information technologycapability and firm performance: An empirical investigation, MIS Quarterly 24(1): 169–196.
Bhatt, G. D. and Grover, V. (2005), “Types of information technology capabilities and their role in competitive advantage: an empirical study”, Journal of Management Information Systems, Vol. 22 No. 2, pp. 253-277.
Carbonara, N., (2005) “Information and communication technology and geographical clusters: opportunities and spread”, Technovation, vol. 25, issue. 3, pp. 213-222.
Desouza, Awazu, Jha, Dombrowski, Papagari, Baloh, Kim (2008) ―Customer-driven innovation, Research Technology Management, May-June.
Egbu, C., Gaskell, C. and Howes, J. (2001) The role of organisational culture and motivation in the effective utilisation of information technology for teamworking in construction. IN: Proceedings of the 17th Annual Conference of the Association of Researchers in Construction Management (ARCOM), 5-7 September, University of Salford, UK.
Gallouj, F., Weinstein, O. (1997), “Innovation in services”, Research Policy 26, 537‐556.
Horrigan, D.,J.P.,(2010). Internal branding and employee attitudes: identifying passion for hospitality excellence and reinforcing it through internal communications.
Jutla, D., Bodorik, P. and Dhaliqal, J. (2002), ‘Supporting the E-Business Readiness of Small and Medium- Sized Enterprises: Approaches and Metric,’ Internet Research: Electronic Networking Applications and Policy, 12 (2), 139-64.
Kaplan, S. & Sahwney, M. (2000). E-Hubs: The new B2B marketplaces. Harvard Business Review, 78, 97-103.
Li, E.Y., Chen, J.S., & Huang, Y.H. (2006). A framework for investigating the impact of IT capability and organizational capability on firm performance in the late industrializing context. International Journal of Technology Management, 36 (1,2,3), 209-229.
Lin, H.F (2014). Understanding the determinants of electronic supply chain management system adoption: Using the technology–organization–environment framework Technol. Forecast. Soc. Chang., 86 (2014), pp. 80-92
Lundkvist, A., & Yakhlef, A. (2004). Customer involvement in new service development: a conversational approach. Managing Service Quality , 14, 249-257.
Malhotra, N.K. (1996). Marketing Research: An Applied Orientation, Second Edition. Upper Saddle River, New Jersey, Prentice-Hall, Inc.
Markus, M. & Keil, M. (1994). If we build it, they will come - Designing information systems that people want to use. Sloan Management Review, 35, 11-25.
Morse, E.A., Fowler, S.W., & Lawrence, T.B. (2007). The impact of virtual embeddedness on new venture survival: Overcoming the liabilities of newness. Entrepreneurship Theory & Practice, 139-159.
OECD (2005) Privire asupra conceptului de IMM-uri ÅŸi Antreprenoriat/The concept of SME and entrepreneurship - overview, Paris.
Pislaru, D., Modreanu I., Citu, F. (2012). Contributia IMM-urilor la creşterea economică: prezent şi perspective. Editura Economica, Bucuresti, 240 pg.
Pool, P., Parnell, J., Spillan, J., Carraher, S., & Lester, D. (2006). Are SMEs meeting the challenge of integrating e-commerce into their businesses? A review of the development, challenges and opportunities. International Journal of Information Technology and Management. 5 (2/3), 97-113.
Premkumar G and Roberts M (1999) Adoption of new information technologies in rural small businesses. Omega International Journal of Management Science, 27 (1), 467–484.
Purves, K., (2005). Meetings & Incentive travel. Corporate communications, 34(3), pp.13-15.
Quinn, J. B., Baily, M. N., Herbert, G. R. and Willett, D., (1994), “Information technology: increasing productivity in services: executive commentary”. The Academy of Management Executive, Vol. 8, No. 3, pp. 28.
Rao, S., Metts, G., & Monge, C. (2003). Electronic commerce development in small and medium size enterprises. Business Process Management Journal, 9(11), 11-32.
Rosenberg, N, and Frischtak, C. (1985). International technology transfer, New York: Praeger.
Ross, J. W., Beath, C. M., & Goodhue, D. L. (1996). Develop long-term competitiveness through IT assets. Sloan Management Review, 38(1), 31-42.
Santhanam, R. and Hartono, E. (2003), “Issues in linking information technology capability to firm performance”. MIS Quarterly, Vol. 27, No. 1, pp. 125-153.
Saunders, M., (1999). Linking external communication & organizational effectiveness. Organizational Development Journal, 17(4), pp. 35-40.
Singh R.K., Garg K.G. and Deshmukh S.G. (2010), ‘The Competitiveness of SMEs in a Globalized Economy Observation from China and India,’ Management Research Review, 33(1), 54-56.
Stimmel, A. (2001). The nuts and bolts of moving into e-commerce. Consulting to Management, 12(4), 46-50.
Swanson, E. B. (1994). Information Systems Innovation among Organizations. Management Science, 40, 1069-1092.
Tippins, M. J., & Sohi, R. S. (2003). IT competency and firm performance: Is organizational learning a missing link? Strategic Management Journal, 24, 745–61.
Tornatzky, L.G. & Fleischer, M. (1990). Processes of Technological Innovation, Lexington Books.
Turkel,S., (2004). Communication Is a key factor in franchisors and franchisees getting along. Lodging Hospitality. 60(1), pp.22-23.
Watson, M., Narasimhan, S. and Rhee, H. (1998). “Communication and coordination in the virtual office”. Journal of Management Information Systems, Vol. 14, No. 1, pp. 7‐28.
Welch, M., Jackson, R.P. (2007). Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal, 12(2), pp. 177-198.




How to Cite

Zulkepli, Z. H., Hasnan, N., & Mohtar, S. (2019). INFORMATION TECHNOLOGY CAPABILITY AND CORPORATE COMMUNICATION IN SME FOOD INDUSTRIES. Journal of Technology and Operations Management, 14(2), 62–69.

Most read articles by the same author(s)

1 2 > >>