1.
Zahirah KF, Poernomo W, Yusuf E, Bernardus D. Evaluating the Effectiveness of Digital Product Advertisement Type using Machine Learning and Shapley Additive Explanations Analysis. JICT [Internet]. 2026 Jan. 31 [cited 2026 Sep. 6];25(1):79-106. Available from: https://e-journal.uum.edu.my/index.php/jict/article/view/28081