EXPLORING USEFULNESS OF CRM AND IT IN MALAYSIAN HOTEL INDUSTRY: A QUALITATIVE APPROACH. Journal of Information and Communication Technology, [S. l.], v. 12, p. 21–37, 2013. Disponível em: https://e-journal.uum.edu.my/index.php/jict/article/view/8135. Acesso em: 31 may. 2026.