Wan Omar, W. M., Muhamad, R., Bidin, Y. H., & Jusoh, A. (2012). Investigating Corporate Social Responsibility (CSR) Initiatives on Consumer Buying Behavior: The Most Influential Factor. Journal of Governance and Development (JGD), 8, 27–37. Retrieved from https://e-journal.uum.edu.my/index.php/jgd/article/view/14122