THE RELATIONSHIP BETWEEN MARKETING MIX ELEMENTS AND STUDENT ENGAGEMENT IN UNIVERSITY EVENTS: A CASE STUDY OF PESKON, UNIVERSITI UTARA MALAYSIA. jeth [Internet]. 2026 Jul. 31 [cited 2026 Aug. 12];6:215-32. Available from: https://e-journal.uum.edu.my/index.php/jeth/article/view/30434