EMBEDDING SUSTAINABILITY IN CULTURAL EVENTS: INSIGHTS FROM THE PENANG GEORGE TOWN FESTIVAL. Journal of Event, Tourism and Hospitality Studies, [S. l.], v. 5, p. 94–104, 2025. DOI: 10.32890/jeth2025.5.6. Disponível em: https://e-journal.uum.edu.my/index.php/jeth/article/view/27946. Acesso em: 31 may. 2026.