EXAMINING PESTEL ANALYSIS OF EVENT BUSINESSES IN MALAYSIA . Journal of Event, Tourism and Hospitality Studies, [S. l.], v. 3, p. 57–79, 2023. DOI: 10.32890/jeth2023.3.4. Disponível em: https://e-journal.uum.edu.my/index.php/jeth/article/view/20135. Acesso em: 31 may. 2026.