M. Q. Abdul Halim, A. H. Zainal Abidin, and A. I. Ismail, “Examining Transmedia Character Engagement: Malaysian Audiences’ Connections with Tony Stark, Phil Coulson and Matt Murdock in the Marvel Cinematic Universe”, JCISC, vol. 4, pp. 132–143, Oct. 2025, doi: 10.32890/jcisc2025.4.9.