Osei, Francis, Anthony Harrison Ato Kwamena Abakah, and Collins Kankam-Kwarteng. 2024. “Impact of Celebrity Endorsements on Sales Performance: A Study of the Beverage Industry in Ghana”. Journal of Business Management and Accounting 14 (2): 277-305. https://doi.org/10.32890/jbma2024.14.2.4.