Lim , .Y.S. , Ng , .T.H. , Mohamad , .W.N. and Lim , .C.E. 2022. FACEBOOK LIVE-STREAMING: HOW IT AFFECT THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA? . Journal of Business Management and Accounting. 12, 1 (Jan. 2022), 25–49. DOI:https://doi.org/10.32890/jbma2022.12.1.2.