Dominic PDD, Savita KS, Emelia Akashah PA. Choosing a Newspaper for Advertising Using the Weighted Exposure Matrix Method — a Malaysia Case Study. IJMS [Internet]. 2011 Jun. 30 [cited 2024 May 4];18(1):31-47. Available from: https://e-journal.uum.edu.my/index.php/ijms/article/view/10196