Dominic, P. D. D, K. S Savita, and P. A. Emelia Akashah. “Choosing a Newspaper for Advertising Using the Weighted Exposure Matrix Method — a Malaysia Case Study”. International Journal of Management Studies 18, no. 1 (June 30, 2011): 31–47. Accessed May 3, 2024. https://e-journal.uum.edu.my/index.php/ijms/article/view/10196.