Rehman, H. M., A. Amin, M. Rehman, G. Nematova, A. Shamim, and M. B. . Hossain. “TRANSFORMING STRATEGIES IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA IN CUSTOMER VALUE ANALYSIS AND CRISIS MANAGEMENT FOR TOURISM FIRMS”. International Journal of Management Studies, vol. 30, no. 2, July 2023, pp. 373-96, doi:10.32890/ijms2023.30.2.7.