H. M. Rehman, A. Amin, M. Rehman, G. Nematova, A. Shamim, and M. B. . Hossain, “TRANSFORMING STRATEGIES IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA IN CUSTOMER VALUE ANALYSIS AND CRISIS MANAGEMENT FOR TOURISM FIRMS”, IJMS, vol. 30, no. 2, pp. 373–396, Jul. 2023.