Dominic, P. D. D., Savita, K. S. and Emelia Akashah, P. A. (2011) “Choosing a Newspaper for Advertising Using the Weighted Exposure Matrix Method — a Malaysia Case Study”, International Journal of Management Studies, 18(1), pp. 31–47. Available at: https://e-journal.uum.edu.my/index.php/ijms/article/view/10196 (Accessed: 4 May 2024).