BHUYAN, B.; KASHYAP, K. A REFLECTION ON MARKETING FROM THE ELDERLY PEOPLE’S PERSPECTIVES: RECOGNISING THE HIDDEN NEEDS FOR ELDERLY HEALTH-CARE PRODUCTS AND SERVICE. International Journal of Management Studies, [S. l.], v. 30, n. 2, p. 429–468, 2023. DOI: 10.32890/ijms2023.30.2.9. Disponível em: https://e-journal.uum.edu.my/index.php/ijms/article/view/14893. Acesso em: 30 nov. 2023.