EXPLORING CROWDFUNDING POTENTIAL FOR SUPPORTING COMMUNITY- BASED TOURISM IN MALAYSIA

Authors

  • Nur Khairina Khairuddin Faculty of Business and Management, Universiti Sultan Zainal Abidin, Malaysia
  • Muhammad Shahrul Ifwat Ishak Faculty of Business and Management, Universiti Sultan Zainal Abidin, Malaysia

DOI:

https://doi.org/10.32890/ijib2022.7.2.1

Keywords:

Crowdfunding, Islamic Finance, Infaq, Community-based tourism

Abstract

This paper discovers the potential of the Islamic crowdfunding model for supporting community-based tourism in developing states Malaysia in particular. Community-based tourism has provided a great opportunity for rural areas to empower the socio-economy of local people to earn main or additional income, and crowdfunding is seen as a potential fund for supporting community-based tourism. This study applies a library research method as its data are collected through literature related to community-based tourism and crowdfunding topics. The special model of Islamic crowdfunding proposed by this study can potentially support community-based tourism if it is applied to a real platform. As a result, it can reduce the burden of the government in providing funds for tourism. While crowdfunding creates an alternative opportunity for community and tourism-based projects, it promotes job opportunities and economic growth within society including business and services. However, this approach could be challenging to apply because of awareness among people. Nevertheless, a suitable Islamic crowdfunding model with a proper campaign can be a practical solution for funding community-based tourism projects. As this study is conceptual, the outcomes may not be limited. However, it still provides a substantial contribution in terms of offering a practical model of Islamic crowdfunding in Malaysia.

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Author Biography

Muhammad Shahrul Ifwat Ishak, Faculty of Business and Management, Universiti Sultan Zainal Abidin, Malaysia

DR. MUHAMMAD SHAHRUL IFWAT BIN ISHAK

PENSYARAH UNIVERSITI

PENYELARAS JAMINAN KUALITI & E-PEMBELAJARAN

FAKULTI PERNIAGAAN DAN PENGURUSAN

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Published

31-12-2022

How to Cite

Khairuddin, N. K. ., & Ishak, M. S. I. (2022). EXPLORING CROWDFUNDING POTENTIAL FOR SUPPORTING COMMUNITY- BASED TOURISM IN MALAYSIA. International Journal of Islamic Business, 7(2), 1–12. https://doi.org/10.32890/ijib2022.7.2.1

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