Gen Z’s loyalty unpacked : The interplay of brand image, service quality, and price on satisfaction and trust. Global Business Management Review (GBMR), [S. l.], v. 16, n. 2, p. 43–68, 2024. DOI: 10.32890/gbmr2024.16.2.3. Disponível em: https://e-journal.uum.edu.my/index.php/gbmr/article/view/25451. Acesso em: 31 may. 2026.